Online Casinos find smart ways to attract New Players

Drück Glück Roulette
Drück Glück Roulette game on the TV show

DrückGlück (literal translation push luck) is a popular online casino, largely aimed at the German market, however from the screenshots on various player forums it is evident that it has also picked up a substantial following in the UK market.

In addition to some rather off-colour German language ads that certainly stick in your head, this online casino has come up with a clever way of attracting new players, that we can’t help but mention.

It has secured airtime on Sport1 – a German TV channel to run a 30 minute, bi-weekly call-in show entitled “DrückGlück.de die Casino Show” wherein viewers are required to register on the site, then phone in to take part in an on-air game of slots or roulette with the host in order to win.

Of course, thousands flock to the site to register but only one lucky player gets to play on air each episode.

The program itself then unfolds with the player instructing the host as to how he/she would like to place bets on a roulette table, and the slots game is merely 10 free spins which the host makes for the player. Any winnings the player enjoys during the show are then credited to the their player account at the casino. Ingenious isn’t it?

Drück Glück slot
Drück Glück Slot

Let’s face it how many people are going to register only to play on the TV show? The majority of players are going to make deposits and play at the casino between shows and even those lucky enough to get on air and win have their prize awarded to them in casino credits rather than cash.

In all the years we’ve seen a lot in the industry but this is by far one of the cleverest tactics we’ve seen in terms of new player acquisition.

That said though, DrückGlück is operated by Skillonnet that has a less than savoury reputation across the web and is blacklisted as a rogue operator by many online casino review sites. Interestingly, the two presenters, Max Schradin and Norman Magolei of its Sport1 channel TV show also have controversial histories due to their association with channel 9Live shows in Germany that required players to call in (obviously at a cost) to guess the name of a hidden animal. Callers would be given the clue, the animals name starts with “S” and when no one could get it, the animal would be revealed to be a “Stirnlappenbasilisk” (translation: Plumed Basilisk) – obviously something that no one would ever guess easily.

These shows have been cancelled by the German government and are no longer airing 24/7 like they used to, but it seems that other continually pop up to take their place across various channels.

Obviously there has been no evidence of dodgy practices by DrückGlück and it is licensed in Schleswig Holstein and features games from the top software providers like Microgaming, NetEnt and WMS. They are also obviously investing a great deal in brand building, so it wouldn’t make sense not to be above board. Just after years in the industry it is one we’d advise that you play with caution at, given the fact that it is a relatively new online casino that does have some questionable entities involved.