UK and German markets drive social and mobile gambling growth

Mobile Gambling

According to recent information released by Belle Rock Entertainment, the group who operates online casinos like Jackpot City, the UK and Germany are the world’s top online gambling markets. Interestingly, research by Socialnomics shows that up to 20% of the time players devote to online casino games occurs through social media platforms in both countries.

Social Media platforms are not however the only popular online gambling media and online casinos are increasingly being accessed from mobile phone and tablet devices, especially in the German market where mobile gaming is projected to double in volume over the next three years.

Across the globe, over 81 million people indulge in social gaming on a daily basis. In the UK market, returning players form a large percentage of this figure, with research showing over 60% of the UK’s social gambling audience playing a minimum of once per day.

While social gambling is still a developing market, grow looks set to be unprecedented in the years to come with research firms like Transparency Market Research projecting an increase of 44% in social gamers in 2015 in comparison to 2012.

Findings show that Facebook is one of the most popular social media platforms offering these games, and with their recent launch of online casino games, the popularity looks set to increase. At present one billion hours are devoted to social gaming on a monthly basis. With Facebook now enjoying in excess of one billion users worldwide, it is only to be expected that the future will see even more time spent enjoying social gaming on the platform.

In spite of legal issues in certain parts of the world, online gambling in its entirety is experiencing substantial growth. From 2010 to 2011, online casino traffic increased by 32% and at present in the UK online gambling accounts for 15% of the total British Internet Market. With smartphones on the increase and being widely adopted by the majority of the world’s population, online casinos are more accessible than ever, as are social media gaming sites. If the trend continues on its current trajectory, social gaming revenue is projected to reach $117.9 billion by 2015.